What is Customer Reactivation Campaign?
Here is the deal with Customer Reactivation Campaign.
Customer Reactivation Campaign is a process whereby a company re-establish contact either in the form of email or regular mail with those customers of theirs that they(the company) had neglected either delibrately or otherwise.
Customer Reactivation Campaign is more effective when you are dealing with customers that your company hadn’t contacted say between 6-24 months.
Now when you make the first contact with your dormant customers(dormant customers are those customers that had not been contacted between 6-24 months) it is very important to acknowledge that you “messed” up for neglecting them in the first place.
2. Then you apologize to your customers that for neglecting them for that long.
3.Then invite those neglected customers to come back and start doing business with them.
4. Make sure you over them something valuable while you invite them to come back and start doing business with you again.
I know it sound really easy but there are strategies that need to be put in place before an effective customer reactivation campaign is launched successfully.
A lot of companies have all the technology in place to actually take care of issues in case their database grow larger than they actually envisioned.
They even have fantastic products.
But what they lack is very simple.
They lack the knowledge of reactivating their dormant customers. They have no clue how important this process is.
What are the benefits of reactivating your dormant customers?
1.It is one of the eaiest ways to actually make millions of dollars that you probably don’t know that you are loosing in the first place.
2. Since companies have built a strong,trusting relationship with their customers over the years before they were neglected(in most cases not delibrately) it is easier to start re-building such relationship again.
Exactly how do they go about customer reactivation campaign and other skills required to implement customer reactivation campaign?
A lot of these issues are taken care of in my free ebook.
I need you to click here to download this pricessless ebook if you are serious about improving your sales with as much as 500% or more. I promise you there is no sales pitch!
You may also share these hotlinks with your collegues, in blogs or email newsletters.
Thanks a lot
PS: The very first version of this report was a rough one. I sent it out for testing and feedback. Click here for the final draft. Hope you find it valuable.
About the Author: Oritseyemi Emmanuel M Williams
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